From AI-enabled photo editing apps to fully-fledged virtual avatars, our synthetic presence becomes more vivid and pronounced. Every year we step further in augmenting our physical form with virtual roles, moving beyond social network profiles and video game characters. These advancements bring us to a new realm with more modes of expression and more flexibility, yet they also pose new challenges. Our cognitive and perception systems are inherently prone to distortions leading to self-image issues such as body image disturbance. The introduction of a new reality adds another layer of perception on top of the existing ones and increases the overall complexity of the system: most of the existing virtual avatars with a physical image origin are essentially second-order derivatives of our physical form.